3 Fundamentals of Impactful Marketing with Jason Bay [GWL 26]

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Jason Bay is a Gen Y marketing consultant helping young entrepreneurs make the transition from 9-to-5 to freedom with his business Gen Y Success, which is also the name of his popular podcast.

Stuff We Discuss in this Episode:

• Why mastering your field doesn’t necessarily mean you’ll get business easily
• The 3 fundamentals of marketing:
  • 1) know who your audience is by doing market research with current clients or wanna-be clients
  • 2) Engage your audience by finding out which businesses have already gathered your audience for you and form strategic partnerships with them.
  • 3) Don’t be afraid to network with other lawyers

• At least, do the basic online marketing by being present on review sites for lawyers like Avvo, Lawyers.com, and Google Places
• The more congruent your online and in-person marketing efforts can be, the better
• Don’t be a value sucker…Be a value provider!
• The difference between a successful and unsuccessful person

Recommendations:

Darren Hardy – The Compound Effect (affiliate link*)

Resource – ScheduleOnce

Action Item:

Test every single assumption that you think about clients. Until you do so, you don’t really know your clients.

Contact Information:

www.genysuccess.com

Free 50+ toolkit for you: www.genysuccess.com/lawyer

Email: Jason@genysuccess.com

Thanks for Checking Out the Show Notes and for Listening!

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*Disclosure:  Please note that the link above is an affiliate link, and at no additional cost to you, I will earn a commission if you decide to purchase this book for your reading pleasure.