Tag: social media

LinkedIn: From Sleepy Town to Powerhouse Brand Building Tool with Nancy Myrland [194]

No, your LinkedIn profile should not just be a replica of your resume. While LinkedIn used to be the most boring of all the social media platforms, it has evolved over the years. It is now a place where lawyers and other professionals gather to connect, engage, and do business.

Joining me to share her insight on how to bring your LinkedIn profile and engagement to life is digital and social media marketing consultant and teacher working … Read More

Do You Need a Break from Social Media? My 30 Day Detox Experiment [185]

On March 3rd, 2019, I woke up, I went to Instagram and proceeded to delete the app off of my phone. I also deleted the Facebook, Snapchat, Twitter, and LinkedIn apps and made the decision to not log in for the next 30 days.  I needed a break.

I’m a social media-lover so this decision was huge for me, but it was necessary. I noticed that there’s this feeling of overwhelm going around when it comes … Read More

6 Rules for Creating Content that Connects with Kelly Street [GWL 125]

Kelly Street, the marketing director with Attorneysync, a digital legal marketing agency, joins us today to share her top tips on how lawyers can go about incorporating content creation into their marketing efforts.

What You’ll Learn in this Episode:

  • What the 6 rules are:
    • Engaging content leads to better search results
    • Be true to your own style
    • Keep your audience in mind
    • Localize your content
    • Content provides context
    • Always ask, “why?”
  • How to be true to your own
Read More

Winning Your Case in the Court of Public Opinion with Wayne Pollock [GWL 116]

Wayne Pollock joins us in this episode to share his insight on how lawyers, can use the press and various media outlets to help tell the stories of their clients and help shape the opinions of those who might have some say in the outcome of our clients’ cases, i.e. a jury or other decision makers.

What You’ll Learn in This Episode:

  • What is the Court of Public Opinion and why should young lawyers know about
Read More

Letting Go [Feb Recap Bonus Ep]

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In this month’s bonus episode, I recap the trials and tribulations of building my new business – Abboud Media. I discuss building the new website, attending a whole lot of networking events, dealing with not meeting all of my goals for the month, and letting go of some control.

Email me your thoughts on the new website nicole@genwhylawyer.com

The platform I used to build my website: WordPress

Where to … Read More

The Power of Live Streaming Video to Connect and Build Trust with Nick Rishwain [GWL 67]

Nick Rishwain is the Vice President of Client Relations and Business Development at Experts.com. Nick and I met on social media and have become good friends! He is super knowledgeable about live streaming platforms and social media marketing, which is precisely the reason why I wanted him to come on the show and discuss it with me.

What We Discuss Read More

Using Instagram to Build Your Community and Business with Sue B. Zimmerman [GWL 51]

Sue is known as The Instagram Expert. She is a nationally-recognized speaker and online teacher of all things social media, specifically, Instagram. Sue loves sharing her knowledge of how Instagram can be used to build communities and businesses.

Sue joins us to share some tips on how lawyers can use IG to attract the ideal client, build up the know, like, and … Read More

Taking a Law Practice or Business from Nothing to Something Great with Lenise Williams [GWL 24]

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Lenise is a business attorney/legal consultant in Atlanta, Georgia, and she is a brand and leadership strategist, working with entrepreneurs and small businesses to help them build longevity in their businesses. From fearing public speaking to booking gigs as a branding and leadership speaker, Lenise has built up a Read More

Using Social Media (and Being Enchanting) to Catapult Your Practice with Jacob Sapochnick [GWL 23]

Periscope, Twitter’s live streaming app,  is a game changer for young lawyers! Download the app, follow me (@nicoleabboud), and let’s scope together. You’ll thank me 🙂

Show Notes

Jacob is a superstar! He is an immigration attorney from San Diego, Ca with a thriving practice, a popular podcast, and several successful businesses.  Jacob is redefining the meaning of legal marketing and Read More

Finding Your Tribe and Getting Comfortable with the “Ask” with Scott MacMullan [GWL 21]

 Scott is a criminal defense and personal injury attorney from Annapolis, MD, where he was born and raised. He runs a thriving solo practice, is killing it with his social media game, and (my favorite part), he’s a fellow podcaster! In this episode, we cover everything from not being afraid of the “ask,” to finding your tribe and building your community, to Read More