Tag: marketing

[Q&A] Work/Life Balance, Content Creation, Branding, and the Changing Legal Profession with Nicole and Karima [200]

We’re celebrating our 200th episode by answering your questions. We’ve sharing our thoughts on work/life balance, content creation, branding, advancing women in the profession, and securing sponsors.

Thank you for your attention and support over the years. It means a lot to me!

Resources Mentioned:

ABA Commission on Women in the Legal Profession study

Thanks for Listening!

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Catching up on Growth Goals, Business Success & Minimalistic Marketing with Nicole Abboud [GWL 162]

As we enter the last quarter of the year, I decided it would be a good idea to reflect on goals I set at the beginning of the year to see how far I’ve come and to assess where I’m going with my law practice in the next 3 months. I decided to reach out and invite Nicole Abboud, former host of the Gen Why Lawyer Podcast and owner of Abboud Media, a video and … Read More

How to Build a Sales Funnel to Generate New Legal Clients with Sam Mollaei [GWL 118]

Joining us today is young attorney and digital marketer, Sam Mollaei. In just over 2 years, Sam managed to grow his virtual law practice from zero to over 600 clients. He shares his insights on how to build a sales funnel that continuously attract clients to your law practice.

What You’ll Learn in this Episode:

  • How Sam’s content marketing efforts began to pay off about 12 months after he began writing blogs
  • What type
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Winning Your Case in the Court of Public Opinion with Wayne Pollock [GWL 116]

Wayne Pollock joins us in this episode to share his insight on how lawyers, can use the press and various media outlets to help tell the stories of their clients and help shape the opinions of those who might have some say in the outcome of our clients’ cases, i.e. a jury or other decision makers.

What You’ll Learn in This Episode:

  • What is the Court of Public Opinion and why should young lawyers know about
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Top Tips from 4 Marketing Experts [GWL 104]

In today’s episode, I share some sound bites from four marketing experts I spoke with at the Legal Marketing Association annual conference a month ago. I asked four marketing companies to share their top tips and advice for young lawyers when it comes to marketing and business development. This episode is dedicated to their responses.

The experts’ information (in order of appearance):

Terry M. Isner – CEO/Owner of … Read More

Black Lives Matter and So Does Police Culture with Criminal Defense Attorney, Johnnie Finch [GWL 73]

Johnnie Finch is a criminal defense attorney in North Carolina.

In this important episode, Johnnie and I discuss his experience and perspective on Black Lives Matter and law enforcement. We also explore the business side of Johnnie as he shares his marketing tips to marketing a solo practice in a small town.

What We Chat About in this Episode:

  • The
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Writing a Book as the Best Method for Marketing Your Practice with Jim Hart [GWL 63]

Jim Hart is a business and intellectual property attorney in North Carolina. He is also an entrepreneur and podcaster. His practice focuses on helping online entrepreneurs with their legal needs.

What We Cover in this Episode:

  • Are you sabotaging yourself and your practice and you don’t even know it?
  • Even if you practice in a niche area, it doesn’t mean
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Using Videos to Amplify Your Marketing Efforts with Aiden Kramer [GWL 60]

Aiden Kramer is a young attorney in Denver, Colorado. She helps small businesses and startups with their business and estate planning needs. Aiden is a self-proclaimed mild Youtube sensation and with over 5,342 Youtube subscribers, I can see why she calls herself that.

What We Chat About in this Episode:

  • Why Youtube is an underutilized platform by lawyers
  • How to get over the nerves
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Be a Shark and Dominate Your Legal Marketing Efforts with Montina Portis [GWL 29]

Montina Portis went from living in a homeless shelter with a baby at the age of 19 to running a 6 figure company. In 2009, Montina started Youtube videos as a way to make friends after moving to a new neighborhood, while she worked for the largest IT financial company in the US. In 2014, she decided to walk away from a … Read More

3 Fundamentals of Impactful Marketing with Jason Bay [GWL 26]

Hey young lawyers, show your support! Please leave a positive review + ranking in iTunes for the show!

Jason Bay is a Gen Y marketing consultant helping young entrepreneurs make the transition from 9-to-5 to freedom with his business Gen Y Success, which is also the name of his popular podcast.

Stuff We Discuss in this Episode:

  • Why mastering your field doesn’t necessarily mean you’ll
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