Tag: content marketing

6 Rules for Creating Content that Connects with Kelly Street [GWL 125]

Kelly Street, the marketing director with Attorneysync, a digital legal marketing agency, joins us today to share her top tips on how lawyers can go about incorporating content creation into their marketing efforts.

What You’ll Learn in this Episode:

  • What the 6 rules are:
    • Engaging content leads to better search results
    • Be true to your own style
    • Keep your audience in mind
    • Localize your content
    • Content provides context
    • Always ask, “why?”
  • How to be true to your own
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The Role of Entrepreneurship in Your Law Career with John Skiba [GWL 58]

Follow me on Snapchat @nic_abboud and send me your questions, I’ll send you back my answers.

My guest today is John Skiba, a consumer debt collection and bankruptcy attorney in Arizona. John is a solo practitioner and fellow podcaster. His podcast, the JDBlogger podcast, focuses on smart legal marketing techniques.

What we cover in this episode:

  • Why John’s first attempt at
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