Creating a Legal Career that Fits You with Joey Vitale [GWL 97]

My guest today is Joey Vitale, founder of Indie Creative Law – a law firm serving creative small businesses. Joey and I have been friends online for a while and, I finally decided to make it official by having him on as a guest. He shares a lot of great advice on how to figure out whom your target client is, how to build a thriving Facebook group that serves as your online hub, and how to create a legal career that fits you and your strengths.

What we chat about in this episode:

  • Why Joey didn’t feel comfortable practicing as a civil defense litigator and how he transitioned to his current position
  • Why it’s important to notice the patterns that you build up during your day because they affect your habits when you’re not at work
  • How he came up with his firm’s name and why he rebranded soon after launching
  • How he identified his ideal client
  • What he values as a law firm and how he translates his value into pricing
  • The importance of niching down in order to understand your customers
  • Embracing the power of storytelling to help you engage with your Facebook group members

Resources Mentioned

The Happiness Advantage 

Joey’s “viral” post about Etsy

Contact Information

Friends of Indie Creative Law