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Marc Cerniglia is a founding partner at Spotlight Branding. He is passionate about helping lawyers and law firms understand the truths and myths about internet marketing, and educating them on how to get the most out of their marketing efforts.
What we chat about:
- Why Spotlight Branding founders decided to focus on helping lawyers specifically
- What are the 5 building blocks of a solid internet foundation?
- How do the 5 foundational elements play together to help you build your brand
- Why SEO is not as important as you think?
- Why many lawyers don’t put in the time necessary to build a brand
- When should you hire a marketing company to handle your online marketing for your firm?
- If you’re thinking about starting a blog, how to decide what to write about
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