Kelly Street, the marketing director with Attorneysync, a digital legal marketing agency, joins us today to share her top tips on how lawyers can go about incorporating content creation into their marketing efforts.
What You’ll Learn in this Episode:
What the 6 rules are:
Engaging content leads to better search results
Be true to your own style
Keep your audience in mind
Localize your content
Content provides context
Always ask, “why?”
How to be true to your own style and personality and allow that to show through your content
Keep your audience in mind when creating content
Where to find topic ideas
Why you should localize your content
Always ask yourself “why” first before you embark on any content creation efforts
Why video marketing is something lawyers should give some serious consideration to
How to prepare your script and yourself to record a legal video
When you have your content created, how can you best promote it?
Should you create content specifically for social media?
Once last thing: I would truly appreciate it if you could leave an honest review for The Gen Why Lawyer Podcast in Apple Podcasts. Positive ratings and reviews help boost the visibility of the show and help me in reaching more lawyers.