Wayne Pollock joins us in this episode to share his insight on how lawyers, can use the press and various media outlets to help tell the stories of their clients and help shape the opinions of those who might have some say in the outcome of our clients’ cases, i.e. a jury or other decision makers.
What You’ll Learn in This Episode:
What is the Court of Public Opinion and why should young lawyers know about it
Who are the members of the Court of Public Opinion
How a lawyer can engage members of the Court of Public Opinion and how that’s beneficial from a legal service perspective, client perspective, and marketing perspective
The ethical concerns when it comes to engaging the media and press
Do transactional attorneys need to worry about how their clients’ cases appear in the press too?
Why it’s important to think critically about your brand and how you position yourself when it comes to your own media pursuits
Part of being a competent attorney might include telling their story to the public
What are the first steps to engaging the media for any of our cases
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